I liked this article in Tatler (RU), with lots of beautiful photos that associate ballet in people’s minds with young, sexy and fashionable dancers. Excellent!

So they are “hot”, a charming couple that young people can identify themselves with, as they do with sport, music, movie stars – why not ballet stars? People under 35 that do not dance are underrepresented in ballet audiences, I bet because of ballet’s old-fashioned image. But even ballet is changing, so let them be lured in any way to a ballet evening – let them see Ivan Vasiliev dance just once…

I’m sorry for all defenders of ballet’s outworldly purity, but we live in 2015

Link to the whole series of photos in Tatler:
https://www.facebook.com/media/set/?set=a.757982010946729.1073742058.116589208419349&type=1